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Consumer behaviour
Marktsegmentierung
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Bruwer, Johan
20
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9
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Cho, Meehee
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Li, Elton
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Wine Economics and Policy
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International journal of wine business research : IJWBR
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Journal of retailing and consumer services
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Journal of wine economics
28
International journal of wine business research
25
Journal of business research : JBR
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Journal of food products marketing
15
International journal of hospitality management
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The international review of retail, distribution and consumer research
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Tourism management : research, policies, practice
12
Marketing intelligence & planning
11
International journal of consumer studies
10
International journal of contemporary hospitality management
10
Journal of travel and tourism marketing
10
International journal of retail & distribution management
9
Journal of hospitality marketing & management
9
Journal of international consumer marketing
8
Journal of promotion management : JPM
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Journal of targeting, measurement and analysis for marketing
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Food policy : economics planning and politics of food and agriculture
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International journal of entrepreneurship and small business
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of international food & agribusiness marketing
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Journal of international food & agribusiness marketing : JIFAM
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Journal of revenue and pricing management
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SpringerLink / Bücher
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The journal of product & brand management
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European journal of operational research : EJOR
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Gabler Edition Wissenschaft
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Journal of customer behaviour
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Journal of fashion marketing and management
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Journal of retailing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Wine market
segmentation
by age generations in the Western US : expectations after the COVID-19 pandemic
Wolf, Marianne McGarry
;
Wolf, Mitchell
;
Lecat, Benoit
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10013361908
Saved in:
2
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
Saved in:
3
Using consumer opinion to define New World fine wine : insights for hospitality
Kustos, Marcell
;
Goodman, Steve
;
Jeffery, David W.
; …
- In:
International journal of hospitality management
83
(
2019
),
pp. 180-189
Persistent link: https://www.econbiz.de/10012122070
Saved in:
4
Wine tourism involvement : a
segmentation
of Chinese tourists
Gu, Qiushi
;
Zhang, Hanqin Qiu
;
King, Brian
;
Huang, Songshan
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 633-648
Persistent link: https://www.econbiz.de/10011918031
Saved in:
5
Consumer behavior insights, consumption dynamics, and
segmentation
of the Japanese wine market
Bruwer, Johan
;
Buller, Courtney
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 338-355
Persistent link: https://www.econbiz.de/10009778697
Saved in:
6
Segmenting wine tourists on the basis of involvement with wine
Nella, Athina
;
Christou, Evangelos
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 783-798
Persistent link: https://www.econbiz.de/10010469259
Saved in:
7
Modelling lifestyle-based segments of Indian wine consumers using the latent profile analysis approach
Neelavar Kelkar, Vageesh
;
Bolar, Kartikeya
;
Payini, Valsaraj
- In:
International journal of wine business research
35
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014335591
Saved in:
8
Modeling hedonic motive-based segments of wine festival visitors using decision tree approach
Payini, Valsaraj
;
Bolar, Kartikeya
;
Mallya, Jyothi
; …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10012886214
Saved in:
9
What influences Croatian consumers' wine choice?
Alpeza, Ivana
;
Lukac̆, Zrinka
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10014315019
Saved in:
10
Segmenting hedonic wine tourists using push-pull winescape attributes
Quintal, Vanessa Ann
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 237-245
Persistent link: https://www.econbiz.de/10013384442
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