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Avengers assemble : avenger philanthropy as the new gift opportunity for nonprofit organizations
Mitchell, Sarah-Louise - In: Psychology & marketing 41 (2024) 9, pp. 2095-2106
Persistent link: https://www.econbiz.de/10015075161
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How contruals of money versus time impact consumer charitable giving
MacDonnell, Rhiannon; White, Katherine - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 551-563
Persistent link: https://www.econbiz.de/10011553127
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The new face of philanthropy : the role of intrinsic motivation in millennials’ attitudes and intent to donate to charitable organizations
Gorczyca, Matthew; Hartman, Rosanne L. - In: Journal of nonprofit & public sector marketing 29 (2017) 4, pp. 415-433
Persistent link: https://www.econbiz.de/10011783980
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The role of mental budgeting in philanthropic decision-making
LaBarge, Monica C.; Stinson, Jeffrey L. - In: Nonprofit and voluntary sector quarterly 43 (2014) 6, pp. 993-1013
Persistent link: https://www.econbiz.de/10010463444
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To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann; Feng, Shanfei; Krishnan, Trichy V. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
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The role of diffusion of responsibility, responsibility, and attitude in willingness to donate to a world hunger-related charity
D'Antonio, Jocelyn - In: International review on public and non-profit marketing 11 (2014) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10010338729
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Building the charity brand community
Hassay, Derek N.; Peloza, John - In: Journal of nonprofit & public sector marketing 21 (2009) 1, pp. 24-55
Persistent link: https://www.econbiz.de/10009518050
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How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric; Spears, Nancy - In: European journal of marketing 56 (2022) 1, pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
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Generous charity to preserve green image? : exploring linkage between strategic donations and environmental misconduct
Wu, Bao; Jin, Chenfei; Monfort, Abel; Hua, Danni - In: Journal of business research : JBR 131 (2021), pp. 839-850
Persistent link: https://www.econbiz.de/10012545021
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Exploring the role of charitable ethnocentrism and donation motives in international giving : empirical evidence from Germany
Müller, Marcella S.; Lindenmeier, Jörg - In: Journal of philanthropy and marketing 27 (2022) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10013272118