Purpose – The purpose of this paper is to investigate innovation resistance among mature consumers in the mobile banking context. The reasons inhibiting mature consumers' mobile banking adoption were compared to those of younger consumers. Design/methodology/approach – Following Ram and...

Purpose – The purpose of this paper is to further the understanding of innovation resistance by dividing internet banking non‐adopters into three groups based on their intentions to use the innovation. Thereafter, the aim is to identify how the resistance differs in these customer groups....