Mobile banking rollout in emerging markets : evidence from Brazil
Pedro Cruz; Lineu Barretto Filgueiras Neto and Pabl Muñoz-Gallego; Tommi Laukkanen
| Year of publication: |
2010
|
|---|---|
| Authors: | Cruz, Pedro ; Barretto FilgueirasNeto, Lineu ; Muñoz-Gallego, Pabl ; Laukkanen, Tommi |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 28.2010, 5, p. 342-371
|
| Subject: | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Online-Befragung | Web survey | Schwellenländer | Emerging economies | Brasilien | Brazil |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008648327