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Consumer behaviour
Konsumentenverhalten
81,365
Theorie
9,285
Relationship marketing
9,168
Beziehungsmarketing
9,134
Theory
9,121
Brand management
7,607
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7,565
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6,774
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6,728
Customer satisfaction
5,805
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5,748
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5,736
Kundenzufriedenheit
5,637
Social Web
4,999
Social web
4,996
USA
4,932
Innovation adoption
4,735
Innovationsakzeptanz
4,683
United States
4,676
Online-Marketing
4,640
Internet marketing
4,629
Service quality
4,539
Dienstleistungsqualität
4,479
Brand
4,356
Markenartikel
4,347
Einzelhandel
4,225
Deutschland
4,217
Retail trade
4,189
Germany
3,920
Electronic Commerce
3,782
E-commerce
3,676
Werbewirkung
3,661
Advertising effects
3,622
Verbraucherverhalten
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3,461
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Han, Heesup
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113
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100
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96
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
80
Herrmann, Andreas
80
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
72
Nayga, Rodolfo M.
71
Dwivedi, Yogesh Kumar
69
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Stavins, Joanna
63
Wansink, Brian
63
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
58
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Kim, Jungkeun
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rajagopal
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521
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86
OECD
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American Marketing Association
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International Energy Agency
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IGI Global
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Verlag Dr. Kovač
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Books on Demand GmbH <Norderstedt>
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Europäische Kommission
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Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
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Schweiz / Bundesamt für Statistik
6
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Journal of business research : JBR
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Journal of retailing and consumer services
1,968
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
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Other ZBW resources
2,912
RePEc
150
BASE
38
EconStor
23
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1
Generation Y consumers' wearable activity-tracker adoption intention : applying the theory of planned behaviour
Muller, Chantel
;
Bevan-Dye, Ayesha Lian
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 204-228
Persistent link: https://www.econbiz.de/10014310919
Saved in:
2
Consumer resistance to innovations : essays on antecedents, manifestations and ways of overcoming it
Hietschold, Nadine
- In:
New waves in innovation management research
,
(pp. 363-378)
.
2018
Persistent link: https://www.econbiz.de/10012290789
Saved in:
3
The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias
;
Maass, Wolfgang
;
Fleisch, Elgar
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
Saved in:
4
Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior
Yang, Hongwei
;
Zhou, Liuning
;
Liu, Hui
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 24-42
Persistent link: https://www.econbiz.de/10009545355
Saved in:
5
A review on the evolution of user acceptance behaviour in collaborative e-commerce
Jiang, Guoyin
;
Ma, Feicheng
;
Wang, Youtian
- In:
International journal of electronic finance : IJEF
6
(
2012
)
1
,
pp. 62-78
Persistent link: https://www.econbiz.de/10009546723
Saved in:
6
Using social network classifiers for predicting e-commerce adoption
Verbraken, Thomas
;
Goethals, Frank
;
Verbeke, Wouter
; …
- In:
E-Life: web-enabled convergence of commerce, work, and …
,
(pp. 9-21)
.
2012
Persistent link: https://www.econbiz.de/10009548210
Saved in:
7
Determinants of physicians' purchase intention for innovative services : integrating professional characteristics with technology acceptance model and theory of planned behaviour
Kostopoulos, Giannis
;
Rizomyliotis, Ioannis
; …
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011309430
Saved in:
8
Determinants of young consumers' intention to use internet banking services in India
Bashir, Irfan
;
Madhavaiah, C.
- In:
Vision : the journal of business perspective
18
(
2014
)
3
,
pp. 153-163
Persistent link: https://www.econbiz.de/10011334757
Saved in:
9
Consumer attitude and behavioural intention towards Internet banking adoption in India
Bashir, Irfan
;
Madhavaiah, Chendragiri
- In:
Journal of Indian business research
7
(
2015
)
1
,
pp. 67-102
Persistent link: https://www.econbiz.de/10011350086
Saved in:
10
Structural models for e-banking adoption in Vietnam
Pham, Long
;
Cao, Nhi Y.
;
Nguyen, Thanh D.
;
Tran, Phong T.
- In:
International journal of enterprise information systems …
9
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009763921
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