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~subject:"Consumer behaviour"
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Consumer behaviour
Entrepreneurship
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Unternehmensgründung
41,247
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38,811
Business start-up
37,834
Marketing
31,464
Marketingmanagement
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4,066
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3,662
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Welt
3,113
World
3,047
Women
3,018
Frauen
2,833
Strategic management
2,762
Erfolgsfaktor
2,758
Relationship marketing
2,713
Selbstständige
2,696
Beziehungsmarketing
2,671
Management
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marketing
2,602
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17
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16
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11
Rajagopal
10
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10
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9
Hawkins, Del I.
9
Homburg, Christian
9
Ko, Eunju
9
Smith, N. Craig
9
Best, Roger J.
8
Bruwer, Johan
8
Gierl, Heribert
8
Kumar, V.
8
Maclaran, Pauline
8
Melewar, T. C.
8
Olson, Jerry C.
8
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7
Esch, Franz-Rudolf
7
Gbadamosi, Ayantunji
7
Lim, Weng Marc
7
Parsons, Elizabeth
7
Peter, Jerome Paul
7
Rutschmann, Marc
7
Sandıkçı, Özlem
7
Schneider, Willy
7
Schultz, Don E.
7
Verhoef, Peter C.
7
Vrontis, Demetris
7
Warlop, Luk
7
Belk, Russell W.
6
Bronnenberg, Bart J.
6
Halfmann, Marion
6
Herrmann, Andreas
6
Keller, Kevin Lane
6
Kostelijk, Erik
6
Kuß, Alfred
6
Loureiro, Sandra Maria Correia
6
MacInnis, Deborah J.
6
Mogaji, Emmanuel
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American Marketing Association
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Springer Fachmedien Wiesbaden
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2
Bain & Company <Boston, Mass.>
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Christian-Albrechts-Universität zu Kiel
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
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NetLibrary, Inc
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2
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1
AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
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Journal of business research : JBR
99
Journal of retailing and consumer services
53
SpringerLink / Bücher
44
Journal of marketing communications
37
European Journal of Marketing
36
Journal of marketing management : MM
32
European journal of marketing : EJM
31
Journal of marketing
31
The journal of product & brand management
30
Psychology & marketing
28
Asia Pacific journal of marketing and logistics
27
Journal of Islamic marketing : JIMA
27
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Journal of strategic marketing
23
The journal of brand management : an international journal
23
The journal of consumer marketing
23
Journal of retailing
22
Springer eBook Collection
21
Cogent business & management
20
International journal of internet marketing and advertising : IJIMA
20
Journal of Consumer Marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Gabler Edition Wissenschaft
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International journal of wine business research : IJWBR
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing research : JMR
18
Marketing theory
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Business horizons
16
International review on public and non-profit marketing
16
Journal of Islamic marketing
15
International journal of advertising : the review of marketing communications
14
International journal of retail & distribution management
14
Journal of promotion management : innovations in planning and applied research
14
The journal of business & industrial marketing
14
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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4
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1
Effect of early-late stage entrepreneurial acitivity on perceived challenges and the ability to predict consumer needs : a Saudi perspective
Darley, William K.
;
Khinzindar, Tariq M.
- In:
Journal of transnational management : the official …
20
(
2015
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10011398167
Saved in:
2
Rezensionen und Kundenempfehlungen als Marketinginstrumente neu gegründeter Buchverlage
Tettinger, Christoph
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400465
Saved in:
3
Marketing
on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
4
The wheel of consumer analysis applied to Colombian
entrepreneurs
García Carvajal, Santiago
;
Kopf, Dennis A.
- In:
International journal of business and globalisation : IJBG
37
(
2024
)
2
,
pp. 196-209
Persistent link: https://www.econbiz.de/10015063813
Saved in:
5
Building a compelling underdog consumption experience
Gao, Tao
;
McGinnis, Lee Phillip
- In:
Journal of small business strategy
30
(
2020
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10012265446
Saved in:
6
"This is my venture!" : the effect of psychological ownership on intention to reenter
entrepreneurship
Hsu, Dan K.
- In:
Journal of small business and entrepreneurship : JSBE ; …
26
(
2013
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10010381117
Saved in:
7
Legitimacy, attitudes and intended patronage : understanding challenges facing black
entrepreneurs
Ogbolu, Michael N.
;
Singh, Robert P.
;
Wilbon, Anthony
- In:
Journal of developmental entrepreneurship : JDE ; a …
20
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011292758
Saved in:
8
Senior
entrepreneurship
in Lebanon : determinants of intentions
Dgheim, Boutros
;
Saad, Wadad
- In:
International journal of economics and finance
11
(
2019
)
6
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012040434
Saved in:
9
(Em)powering the underdog : how power states enhance referral intention-behavior consistency for underdog
entrepreneurs
Chen, Qimei
;
He, Yi
;
Hu, Miao
;
Li, Daoji
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014468563
Saved in:
10
Business
entrepreneurs
' intention towards takaful participation to mitigate risk : a study in Sri Lanka based on the theory of planned behaviour
Rifas, Abi Huraira
;
Asmak Ab Rahman
;
Ahmad Hidayat Buang
; …
- In:
Journal of Islamic accounting and business research
15
(
2024
)
7
,
pp. 1072-1092
Persistent link: https://www.econbiz.de/10015064256
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