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Anatomy of British business school brands : attributes affecting choice among Pakistani postgraduate students : obilježja koja utječu na odabir studenata poslijediplomskog studija...
Ahmad, Usman; Kashif, Muhammad; Eaton, Jessica; Qadeer, … - In: Market : review for marketing theory and practice 26 (2014) 1, pp. 109-122
Persistent link: https://www.econbiz.de/10010487080
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; … - In: The journal of brand management : an international journal 29 (2022) 4, pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
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The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose; Bendixen, Michael; Abratt, Russell - In: The journal of product & brand management 26 (2017) 3, pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi; Kitchen, Philip J. - In: Journal of business research : JBR 67 (2014) 11, pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit; Popli, Sapna; Sarkar, Abhigyan; Sarkar, … - In: Journal of marketing for higher education 31 (2021) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
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Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
Khanna, Monica; Jacob, Isaac; Chopra, Anjali - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 337-353
Persistent link: https://www.econbiz.de/10012179029
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One land, one billion minds : insights on branding in India
Sridhar, Ramanujam - 2007
Persistent link: https://www.econbiz.de/10003379575
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We the people : the importance of employees in the process of building customer experience
Harris, Patrick - In: The journal of brand management : an international journal 15 (2007/08) 2, pp. 102-114
Persistent link: https://www.econbiz.de/10003611575