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Consumer behaviour
Innovation
70
Innovationsmanagement
53
Innovation management
52
Strategisches Management
39
Business model
36
Geschäftsmodell
36
Beziehungsmarketing
29
Relationship marketing
29
Strategic management
29
Deutschland
25
Germany
25
Theorie
23
Theory
23
Konsumentenverhalten
19
Customer satisfaction
18
Österreich
17
Austria
16
Management
16
Führungsstil
15
Leadership style
15
New product development
15
Produktentwicklung
15
Unternehmen
15
Unternehmenserfolg
15
Kundenzufriedenheit
14
Corporate culture
13
Unternehmenskultur
13
Business model innovation
12
Business network
12
Erfolgsfaktor
12
Success factor
12
Unternehmensnetzwerk
12
Firm performance
11
KMU
11
SME
11
Customer value
10
Führungskräfte
10
Kundenwert
10
Managers
10
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18
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18
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18
Bibliografie enthalten
1
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1
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1
Thesis
1
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English
17
German
2
Author
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Matzler, Kurt
13
Füller, Johann
7
Spieth, Patrick
6
Heidenreich, Sven
3
Mühlbacher, Hans
3
Strobl, Andreas
3
Altmann, Andreas
2
Leihs, Helmuth
2
Röth, Tobias
2
Anschober, Markus
1
Bauer, Florian
1
Bobovnicky, Artur
1
Clauß, Thomas
1
Faullant, Rita
1
Futterer, Fabian
1
Grabher, Christopher
1
Hautz, Julia
1
Heidenrich, Sven
1
Huber, Jürgen
1
Hutter, Katja
1
Jawecki, Gregor
1
Joachim, Verena
1
Killen, Catherine
1
Meissner, Svenja
1
Mooradian, Todd A.
1
Partel, Michael
1
Petschnig, Martin
1
Sauer, Nicola E.
1
Siller, Hubert J.
1
Stieger, Daniel
1
Teichmann, Karin
1
Thurner, Norbert
1
Urhahn, Christian
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
IEEE transactions on engineering management : EM
2
Journal of management information systems : JMIS
2
Tourism management : research, policies, practice
2
Gabler Edition Wissenschaft
1
International journal of innovation management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business strategy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of service management
1
R & D management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Tourism review of AIEST
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
19
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1
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
2
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
3
Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt
;
Stieger, Daniel
;
Füller, Johann
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
Saved in:
4
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
5
Unlocking laggard markets : innovation without high tech
Matzler, Kurt
;
Mooradian, Todd A.
;
Füller, Johann
; …
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 19-25
Persistent link: https://www.econbiz.de/10010385668
Saved in:
6
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
7
Switching experience, customer satisfaction, and switching costs in the ICT industry
Matzler, Kurt
;
Strobl, Andreas
;
Thurner, Norbert
; …
- In:
Journal of service management
26
(
2015
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10010504617
Saved in:
8
Preiszufriedenheit als multiattributives Konstrukt
Matzler, Kurt
;
Mühlbacher, Hans
;
Altmann, Andreas
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10001776631
Saved in:
9
Price satisfaction as a multi-attributive construct
Matzler, Kurt
;
Mühlbacher, Hans
;
Altmann, Andreas
; …
- In:
Yearbook of marketing and consumer research
2
(
2004
),
pp. 77-92
Persistent link: https://www.econbiz.de/10002557456
Saved in:
10
Linking travel motivations with perceptions of destinations : the case of youth travelers in Alpin summer and winter tourism
Matzler, Kurt
;
Siller, Hubert J.
- In:
Tourism review of AIEST
58
(
2003
)
4
,
pp. 6-11
Persistent link: https://www.econbiz.de/10001931645
Saved in:
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