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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
19
Brand management
11
Markenführung
11
Brand image
7
Markenartikel
7
Markenimage
7
Brand
6
Market research
4
Marktforschung
4
Luxury goods
3
Luxusgüter
3
Product counterfeiting
3
Produktpiraterie
3
Advertising effects
2
Brand extension
2
Consumer goods
2
Experiment
2
Konsumgüter
2
Ladengestaltung
2
Markentransfer
2
Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social class
2
Soziale Schicht
2
Store design
2
USA
2
United States
2
Value judgement
2
Werbewirkung
2
Werturteil
2
Advertising
1
Advertising music
1
Aesthetics
1
Analysis of variance
1
Bewertung
1
Branding
1
Consumer evaluations
1
Counterfeit
1
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4
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1
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Article
15
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4
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Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
4
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4
Collection of articles of several authors
1
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1
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1
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Language
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English
19
Author
All
Meyers-Levy, Joan
10
Loken, Barbara
9
Zhu, Rui Juliet
3
Ahluwalia, Rohini
2
Tybout, Alice M.
2
Amaral, Nelson
1
Amaral, Nelson B.
1
Amaral, Nelson Borges
1
Barsalou, Lawrence W.
1
Boush, David M.
1
Bublitz, Melissa G.
1
Houston, Michael J.
1
Jiang, Lan
1
Joiner, Christopher
1
Kim, Kyeongheui
1
Koo, Jayoung
1
Lau-Gesk, Loraine
1
Peracchio, Laura A.
1
Stadler Blank, Ashley
1
Stoner, Jennifer L.
1
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Brand management ; Vol. 3
1
Business ethics, the environment & responsibility
1
Handbook of consumer psychology
1
Journal of marketing research : JMR
1
Marketing and consumer psychology series
1
Rutgers business review
1
Sensory marketing : research on the sensuality of products
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
19
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1
Priming effects on product judgments : a hemispheric interpretation
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
1
,
pp. 76-86
Persistent link: https://www.econbiz.de/10001098511
Saved in:
2
The influence of a brand name's association set size and world frequency on brand memory
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001099795
Saved in:
3
Schema congruity as a basis for product evaluation
Meyers-Levy, Joan
;
Tybout, Alice M.
-
1988
Persistent link: https://www.econbiz.de/10000754933
Saved in:
4
The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
Saved in:
5
Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
Saved in:
6
The sounds of the marketplace : the role of audition in marketing
Meyers-Levy, Joan
;
Bublitz, Melissa G.
;
Peracchio, Laura A.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 137-156)
.
2010
Persistent link: https://www.econbiz.de/10003933252
Saved in:
7
Context effects from bodily sensations : examining bodily sensations induced by flooring and the moderating role of product viewing distance
Meyers-Levy, Joan
;
Zhu, Rui Juliet
;
Jiang, Lan
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003982902
Saved in:
8
Perhaps the store made you purchase it : toward an understanding of structural aspects of indoor shopping environments
Meyers-Levy, Joan
;
Zhu, Rui Juliet
- In:
Visual marketing : from attention to action ; …
,
(pp. 193-223)
.
2008
Persistent link: https://www.econbiz.de/10009260339
Saved in:
9
Schema congruity as a basis for product evaluation
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10001099350
Saved in:
10
Categorization theory and research in consumer psychology : category representation and category-based inference
Loken, Barbara
;
Barsalou, Lawrence W.
;
Joiner, Christopher
- In:
Handbook of consumer psychology
,
(pp. 133-163)
.
2008
Persistent link: https://www.econbiz.de/10003716158
Saved in:
1
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