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Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der; Lugt, Remko van der; Lille, … - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
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Mobile market research applications as a new voice of customer method : implications for innovation and design management
Green, William; Cluley, Robert; Gasparin, Marta - In: Research-technology management 63 (2020) 1, pp. 49-55
Persistent link: https://www.econbiz.de/10012180851
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Motivating energy-efficient behavior with green IS : an investigation of goal setting and the role of defaults
Loock, Claire-Michelle; Staake, Thorsten; Thiesse, … - In: Management information systems : mis quarterly 37 (2013) 4, pp. 1313-1332
Persistent link: https://www.econbiz.de/10010225499
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Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu; Narayanan, Sunder - 1996
Persistent link: https://www.econbiz.de/10000957518
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Determinants of pre-purchase information search effort for management consulting services
Dawes, Philip L.; Dowling, Grahame R.; Patterson, Paul G. - 1990
Persistent link: https://www.econbiz.de/10000847224
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Das Involvement als Erklärungsvariable für das Entscheidungs- und Informationsverhalten von Konsumenten
Hupp, Oliver - 1998
Persistent link: https://www.econbiz.de/10000989427
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Kundenzufriedenheit und Involvement
Matzler, Kurt - 1997
Persistent link: https://www.econbiz.de/10000974052
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Die Determinanten der Produktqualität aus Sicht von Konsumenten
Stratmann, Marcus - 1999
Persistent link: https://www.econbiz.de/10000678052