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Consumer behaviour
China
126,425
Social Web
20,417
Social web
20,386
Recht
18,634
Emotion
10,404
Konsumentenverhalten
9,314
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7,867
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7,111
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6,108
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6,018
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5,650
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4,756
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4,604
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4,456
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4,150
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4,099
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3,962
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3,668
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3,634
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3,578
Multinationales Unternehmen
3,571
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3,485
Japan
3,468
Social network
3,445
Transnational corporation
3,444
Globalisierung
3,216
Globalization
3,187
Unternehmenserfolg
3,129
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3,107
Relationship marketing
3,097
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3,074
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3,065
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Septianto, Felix
34
Han, Heesup
26
Bagozzi, Richard P.
25
Filieri, Raffaele
22
Loureiro, Sandra Maria Correia
22
Wang, Cheng Lu
18
Chan, Kara
17
Dwivedi, Yogesh Kumar
17
Flavián Blanco, Carlos
17
Mattila, Anna S.
16
Phau, Ian
16
Hollebeek, Linda D.
14
Law, Chun Hung Roberts
14
Martínez-López, Francisco J.
14
Belk, Russell W.
13
Kemp, Elyria
13
Prashar, Sanjeev
13
Sarkar, Abhigyan
13
Thaichon, Park
13
Wang, Ying
13
Bilgihan, Anil
12
Pham, Michel T.
12
Rita, Paulo
12
Akram, Umair
11
Grewal, Dhruv
11
Gázquez-Abad, Juan Carlos
11
Hennig-Thurau, Thorsten
11
Hsu, Cathy H. C.
11
Hu, Wuyang
11
Hung, Kam
11
Ko, Eunju
11
Lu, Yaobin
11
Okumus, Fevzi
11
Ranfagni, Silvia
11
Veloutsou, Cleopatra
11
Xu, Pei
11
Bigné Alcañiz, J. Enrique
10
Casaló, Luis V.
10
Huber, Frank
10
Jang, Soocheong
10
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Springer Fachmedien Wiesbaden
16
National Bureau of Economic Research
14
IGI Global
5
American Marketing Association
3
Books on Demand GmbH <Norderstedt>
2
Center of Market Oriented Product and Production Management
2
Peter Lang GmbH
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Bain & Company <Boston, Mass.>
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Christian-Albrechts-Universität zu Kiel
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
Indian Council for Research on International Economic Relations
1
Institut sociologii <Moskau>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Kairos Future <Körperschaft>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
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Journal of business research : JBR
407
Journal of retailing and consumer services
335
International journal of hospitality management
131
International journal of internet marketing and advertising : IJIMA
103
Psychology & marketing
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
International journal of consumer studies
92
The journal of brand management : an international journal
90
The journal of product & brand management
87
Asia Pacific journal of marketing and logistics
79
Journal of travel and tourism marketing
77
Technological forecasting & social change : an international journal
75
Tourism management : research, policies, practice
74
Journal of marketing communications
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of international consumer marketing
69
International journal of advertising : the review of marketing communications
67
Journal of consumer research : JCR ; an interdisciplinary bimonthly
67
Journal of promotion management : innovations in planning and applied research
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
International journal of contemporary hospitality management
58
Marketing intelligence & planning
58
Journal of hospitality marketing & management
57
Journal of marketing management : MM
56
Young consumers : insight and ideas for responsible marketers
56
Journal of internet commerce
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
The journal of consumer marketing
53
European journal of marketing : EJM
51
The journal of services marketing
51
Cogent business & management
48
International journal of electronic marketing and retailing : IJEMR
47
Journal of electronic commerce research : JECR
47
Journal of fashion marketing and management
47
Journal of global marketing
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
European journal of marketing
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
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Source
All
ECONIS (ZBW)
9,309
Other ZBW resources
138
RePEc
8
BASE
1
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1
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1
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
2
Experience value cocreation on destination online platforms
Zhang, Hongmei
;
Gordon, Susan
;
Buhalis, Dimitrios
; …
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
8
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10011938074
Saved in:
3
Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
Saved in:
4
Emotions and information diffusion in social media :
sentiment
of microblogs and sharing behavior
Stieglitz, Stefan
;
Dang Xuan, Linh
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
4
,
pp. 217-247
Persistent link: https://www.econbiz.de/10009764538
Saved in:
5
Behavioral insights from crowdfunding financing : what do social media ties, emotional cues and
sentiment
tell us?
Janků, Jan
;
Kučerová, Zuzana
;
Dařena, František
- In:
Ekonomický časopis : časopis pre ekonomickú …
71
(
2023
)
2
,
pp. 89-118
Persistent link: https://www.econbiz.de/10014329937
Saved in:
6
Customer experience : emerging trends and new insights
Shaw, Colin
;
Dibeehi, Qaalfa
;
Walden, Steven
-
2010
Persistent link: https://www.econbiz.de/10008655349
Saved in:
7
Measuring and managing consumer
sentiment
in an online community environment
Homburg, Christian
;
Ehm, Laura
;
Artz, Martin
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
Saved in:
8
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
9
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
10
Social media activation of pro-environmental personal norms : an exploration of informational, normative and emotional linkages to personal norm activation
Han, Wei
;
Wang, Yi
;
McCabe, Scott
- In:
Journal of travel and tourism marketing
38
(
2021
)
6
,
pp. 568-581
Persistent link: https://www.econbiz.de/10012623378
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