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SUCESO COMPETITIVO: ANÁLISIS D...
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Consumer behaviour
rivalry
111
Rivalry
61
Competition
31
Wettbewerb
29
Theory
20
Theorie
18
competition
16
International competition
12
Internationaler Wettbewerb
12
Professional sports
12
Profisport
12
Konsumentenverhalten
11
innovation
11
Cooperation
10
Game theory
10
Spieltheorie
10
Competitive strategy
9
Wettbewerbsstrategie
9
Sportmarketing
8
Sports marketing
8
Experiment
7
conflict
7
Performance Measurement
6
Social Preferences
6
Team Composition
6
competitive interaction
6
Altruism
5
Arbeitsgruppe
5
Cluster
5
Firm performance
5
Football
5
Fußball
5
Innovation
5
Oligopoly
5
R&D
5
Sponsoring
5
Sponsorship
5
Sport
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11
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Cobbs, Joe
3
Havard, Cody T.
3
Tyler, B. David
3
Dalakas, Vassilis
2
Nichols, Bridget Satinover
2
Bee, Colleen
1
Chien, P. Monica
1
DeSchriver, Timothy D.
1
Delia, Elizabeth B.
1
Eddy, Terry
1
Farrell, Maeve
1
Ferrucci, Patrick
1
Martin de Holan, Pablo
1
Morehead, Craig A.
1
Pazzaglia, Federica
1
Reams, Lamar
1
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Sonpar, Karan
1
Sparks, Daniel
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Sun, Wanting
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of marketing communications
2
Sport management review
2
European Sport management quarterly : ESMQ
1
Human relations
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
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Sport Management Review
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ECONIS (ZBW)
11
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1
The development, validation, and implications of a measure of consumer competitive arousal (CCAr)
Nichols, Bridget Satinover
- In:
Journal of economic psychology : research in economic …
33
(
2012
)
1
,
pp. 192-205
Persistent link: https://www.econbiz.de/10009488930
Saved in:
2
The exclusiveness of group identity in celebrations of team success
Delia, Elizabeth B.
- In:
Sport management review
18
(
2015
)
3
,
pp. 396-406
Persistent link: https://www.econbiz.de/10011381875
Saved in:
3
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
Saved in:
4
Glory out of reflected failure : the examination of how
rivalry
affects sport fans
Havard, Cody T.
- In:
Sport management review
17
(
2014
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10010401083
Saved in:
5
Schadenfreude,
rivalry
antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
6
What is
rivalry
? : old and new approaches to specifying
rivalry
in demand estimations of spectator sports
Tyler, B. David
;
Morehead, Craig A.
;
Cobbs, Joe
; …
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
4
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011927265
Saved in:
7
Comparing
rivalry
effects across professional sports : National Football League fans exhibit most animosity
Cobbs, Joe
;
Sparks, Daniel
;
Tyler, B. David
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
4
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011927270
Saved in:
8
The impact of
rivalry
antecedents on mediated demand for an individual sport
Reams, Lamar
;
Eddy, Terry
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
4
,
pp. 247-260
Persistent link: https://www.econbiz.de/10011927275
Saved in:
9
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Saved in:
10
Keeping up with the Joneses : industry
rivalry
, commitment to frames and sensemaking failures
Pazzaglia, Federica
;
Farrell, Maeve
;
Sonpar, Karan
; …
- In:
Human relations
71
(
2018
)
3
,
pp. 427-455
Persistent link: https://www.econbiz.de/10011895091
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