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Online customer service and retail type-product congruence
Suryandari, Retno Tanding; Paswan, Audhesh K. - In: Journal of retailing and consumer services 21 (2014) 1, pp. 69-76
Persistent link: https://www.econbiz.de/10010233537
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Marketing-quality interface : an empirical analysis of FMCG customers
Khalil, Sumreen - In: Cogent business & management 8 (2021) 1, pp. 1-20
This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving … promotion except product has an interface with perceived quality of FMCG customers and these relationships are mediated through …
Persistent link: https://www.econbiz.de/10012666005
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Attribute-based design perceptions and consumer-brand relationship : role of user expertise
Mishra, Abhishek - In: Journal of business research : JBR 69 (2016) 12, pp. 5983-5992
Persistent link: https://www.econbiz.de/10011597573
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An exploratory conceptualization of consumer design perception for digital devices
Mishra, Abhishek - In: Journal of Indian business research 8 (2016) 2, pp. 143-163
Persistent link: https://www.econbiz.de/10011659925