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How Chinese young consumers respond to gendered advertisement
Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
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Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung; Chan, Kara - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
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Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung; Chan, Kara - In: The journal of consumer marketing 31 (2014) 3, pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
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Gender roles and the commodification of beauty and physical attractiveness in restaurants : perspectives of female servers
Basnyat, Sandeep; Che, Ian Teng; Ip, Ka Hou - In: Tourism and hospitality research : THR 21 (2021) 4, pp. 447-460
Persistent link: https://www.econbiz.de/10012660583
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When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto; González, Eva M.; Castaño, Raquel; … - In: International journal of consumer studies 46 (2022) 3, pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
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The fashion engagement grid : understanding men's responses to fashion advertising
Barry, Ben; Phillips, Barbara J. - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 438-464
Persistent link: https://www.econbiz.de/10011567065
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Are all Chinese shoppers the same? : evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China
Yang, Song; Ding, Shiqing; D'Alessandro, Steven - In: Journal of retailing and consumer services 44 (2018), pp. 24-34
Persistent link: https://www.econbiz.de/10011904307
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Incorporating ethnicity into marketing intelligence and planning
Burton, Dawn - In: Marketing Intelligence & Planning 20 (2002) 7, pp. 442-451
Persistent link: https://www.econbiz.de/10014945849
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Environmental management systems in food processing and production as a source of product value for the customer on the organic food market
Grzybowska-Brezezńska, Mariola; Rudzewicz, Adam - In: International journal of business performance management 16 (2015) 2/3, pp. 304-320
Persistent link: https://www.econbiz.de/10011317279
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Ethical consumerism : a view from the food industry in Morocco
Hamelin, Nicolas; Harcar, Talha; Benhari, Yamina - In: Journal of food products marketing 19 (2013) 5, pp. 343-362
Persistent link: https://www.econbiz.de/10010226841