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Transformative service research : a conceptual framework based on consumer's perspective
Ungaro, Veronica; Di Pietro, Laura; Renzi, Maria Francesca - In: International journal of retail and distribution management 50 (2022) 2, pp. 140-157
Persistent link: https://www.econbiz.de/10013397918
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Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene; Gil Saura, Irene; … - In: International journal of retail and distribution management 50 (2022) 6, pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
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Can halal be sustainable? : study on Malaysian consumers’ perspective
Golnaz Rezai; Zainalabidin Mohamed; Mad Nasir Shamsudin - In: Journal of food products marketing 21 (2015) 6, pp. 654-666
Persistent link: https://www.econbiz.de/10011432366
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Modelling consumers' environmental responsibility and understanding of eco-labels : a conceptual framework for empirical research in Malaysia
Khan Md. Raziuddin Taufique; Chamhuri Siwar; Talib, … - In: International journal of green economics 8 (2014) 3/4, pp. 199-225
Persistent link: https://www.econbiz.de/10011346385
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Exploring green packaging acceptance in fast moving consumer goods in emerging economy : the case of Malaysia
Siti Norida Wahab; Lokhman Hakim Osman; Seh Boon Koay; … - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 17 (2021) 4, pp. 503-517
Persistent link: https://www.econbiz.de/10012648193
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Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra; Lakshmi, N. Rajya - In: GITAM journal of management : a quarterly publication … 13 (2015) 1, pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
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The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Drossos, Dimitris A.; Kokkinaki, Flora; Giaglis, George M. - In: Electronic commerce research and applications 13 (2014) 6, pp. 423-430
Persistent link: https://www.econbiz.de/10011349112
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Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.; Giaglis, George M.; Vlachos, Pavlos A. - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander; Chung, Christina - In: Journal of business research : JBR 68 (2015) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10010433173