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The role of marketing analytics in the ethical consumption of online consumers

Nayyar, Varun - In: Total quality management & business excellence 34 (2023) 7/8, pp. 1015-1031

Persistent link: https://www.econbiz.de/10014549120

Artificial intelligence in electronic commerce : basic chatbots and consumer journey

Nichifor, Eliza; Trifan, Adrian; Nechifor, Elena Mihaela - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 87-101

This study aims to empirically cover the impact of the use of artificial intelligence through chatbots on online retail in terms of content implemented in the communication process. The presented research brings a contribution to the specialized literature by analyzing the perceived utility and...

Persistent link: https://www.econbiz.de/10012821256

Predicting online shopping cart abandonment with machine learning approaches

Rausch, Theresa; Derra, Nicholas Daniel; Wolf, Lukas - In: International journal of market research 64 (2022) 1, pp. 89-112

Persistent link: https://www.econbiz.de/10012794300

Fewer clicks, more purchases

Unal, Murat; Park, Young-Hoon - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7317-7334

Persistent link: https://www.econbiz.de/10014444131

Assessing the impact of Artificial Intelligence in e-commerce portal : a comparative study of Amazon and Flipkart

Gupta, Sachin; Singhvi, Shreya; Granata, Giuseppe - In: Industry 4.0 and the Digital Transformation of …, (pp. 173-187). 2023

Persistent link: https://www.econbiz.de/10014245247

Wow, the make-up AR app is impressive : a comparative study between China and South Korea

Butt, Asad; Ahmad, Hassan; Muzaffar, Asif; Ali, Fayaz; … - In: The journal of services marketing 36 (2022) 1, pp. 73-88

Persistent link: https://www.econbiz.de/10012798384

An individual-group-merchant relation model for identifying fake online reviews : an empirical study on a Chinese e-commerce platform

Yu, Chuanming; Zuo, Yuheng; Feng, Bolin; An, Lu; Chen, … - In: Information technology and management 20 (2019) 3, pp. 123-138

Persistent link: https://www.econbiz.de/10012110213

Enhancing trust in online grocery shopping through generative AI chatbots

Chakraborty, Debarun; Kar, Arpan Kumar; Patre, Smruti; … - In: Journal of business research : JBR 180 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10014556450

Economic corollaries of personalized recommendations

Molaie, Mir Majid; Lee, Wonjae - In: Journal of retailing and consumer services 68 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013366250

Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...

Zimmermann, Robert; Mora, Daniel; Cirqueira, Douglas; … - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 273-298

Persistent link: https://www.econbiz.de/10014313367

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