This study aims to analyse the influence of alternative formats of health warnings on French and Italian Millennial consumers’ choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice models were applied in order to verify the existence...

This research employs two alternatively framed but formally equivalent discrete choice ex- periments that examine UK consumer preferences regarding chlorine washed chicken. One is framed in a common purchase format, the other employs a format that endows respondents with a voucher that they can...