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~subject:"Consumer behaviour"
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Ostracism, tolerance or recogn...
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Consumer behaviour
recognition
178
Recognition
150
tolerance
96
Tolerance
80
Ostracism
33
Experiment
27
ostracism
26
Innovation
20
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17
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15
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14
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14
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Betriebsklima
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13
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Corporate disclosure
12
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12
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11
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11
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11
field experiment
11
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10
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10
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10
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10
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10
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10
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17
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18
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Aldás-Manzano, Joaquín
1
Baack, Daniel W.
1
Bermejo-Berros, Jesús
1
Bilro, Ricardo Godinho
1
Biscaia, Rui
1
Boerman, Sophie C.
1
Carvalho, Sergio W.
1
Chanial, Philippe
1
Coleman, Catherine A.
1
Correia, Abel
1
Cova, Bernard
1
Cui, Jinsheng
1
Das, Enny
1
Dotson, Jeffrey P.
1
Driesener, Carl
1
Fan, Ruixue Rachel
1
Feit, Elea McDonnell
1
Fernandes, Teresa
1
Gaglio, Gérald
1
Goldstein, Daniel
1
Grinsven, Bo
1
Hartnett, Nicole
1
Hazzouri, Mohammed El
1
Hein, Wendy
1
Jiménez-Barreto, Jano
1
Kennedy, Rachel
1
Laczniak, Russell N.
1
Law, Chun Hung Roberts
1
Liang, Sai
1
Littlefield, Jon
1
Liu, Jianwei
1
Liu, Xianwei
1
Loureiro, Sandra Maria Correia
1
Main, Kelley J.
1
Martí-Parreño, José
1
Muehling, Darrel D.
1
Neijens, Peter C.
1
Oldham, Jeffrey D.
1
Ourahmoune, Nacima
1
Page, Bill
1
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International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Consumer behavior review : CBR
1
Discussion paper series
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Psychology & marketing
1
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ECONIS (ZBW)
18
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1
Ethnic minority consumers reactions to advertisements featuring members of other minority groups
Hazzouri, Mohammed El
;
Main, Kelley J.
;
Carvalho, Sergio W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 717-733
Persistent link: https://www.econbiz.de/10011758139
Saved in:
2
Don't exclude me : being excluded in a brand community owned by other users leads consumers to avoid the brand
Schiessl, Djonata
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532239
Saved in:
3
Relationship quality determinants and outcomes in retail banking services : the role of customer experience
Fernandes, Teresa
;
Pinto, Teresa
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 30-41
Persistent link: https://www.econbiz.de/10012114112
Saved in:
4
The effects of
tolerance
of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
5
When frontline robots emerge: the double-edged-sword effect of anticipated trust on intention to switch brands after service failure
Cui, Jinsheng
;
Zhang, Mengwei
;
Zhong, Jianan
- In:
Journal of service theory and practice
33
(
2023
)
6
,
pp. 842-872
Persistent link: https://www.econbiz.de/10014448129
Saved in:
6
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
7
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
8
Sponsorship effectiveness in professional sport : an examination of recall and
recognition
among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
9
Power of profile name in online sharing
Liu, Xianwei
;
Liu, Jianwei
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
81
(
2019
),
pp. 30-33
Persistent link: https://www.econbiz.de/10012128312
Saved in:
10
Why familiar brands are sometimes harder to remember
Stocchi, Lara
;
Wright, Malcolm
;
Driesener, Carl
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 621-638
Persistent link: https://www.econbiz.de/10011574494
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