Narrow search
Showing 1 - 7 of 7
Cover Image
Fitness apps's purchase behaviour : Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S-O-B-C) and the innovation resistance theory (IRT)
Chakraborty, Debarun; Singu, Hari Babu; Patre, Smruti - In: Journal of retailing and consumer services 67 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013364479
Cover Image
Students' emotional experience at the university : an alternative approach to understanding students as consumers
Arboleda, Ana M.; Alonso, Julio C. - In: Services marketing quarterly 38 (2017) 3, pp. 129-141
Persistent link: https://www.econbiz.de/10011756697
Cover Image
Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de; Pieters, Rik - In: Journal of marketing research 56 (2019) 3, pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
Cover Image
Psychometric modeling as a tool to investigate heterogeneous response scale use
Henninger, Mirka - 2019
Persistent link: https://www.econbiz.de/10012144978
Cover Image
A cross-product category CBBE study : item response theory perspective
Wang, Luming; Finn, Adam - In: The journal of product & brand management 23 (2014) 3, pp. 200-206
Persistent link: https://www.econbiz.de/10010393864
Cover Image
Power resources for disempowered workers? : re-conceptualizing the power and potential of consumers in app-based food delivery
Goods, Caleb; Veen, Alex; Barratt, Tom; Smith, Brett - In: Industrial relations : a journal of economy & society 63 (2024) 2, pp. 107-131
Persistent link: https://www.econbiz.de/10014483661
Cover Image
Validating two shortened versions of the fitness switching cost scale
Kim, Kyungyeol; Lee, Senyung - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 419-443
Persistent link: https://www.econbiz.de/10014505230