Adetola, Odugbesan Jamiu; Aghazadeh, Sahar; Abdullahi, … - In: Pakistan journal of commerce and social sciences 15 (2021) 2, pp. 240-264
Though, the call for environmental protection is on the increase, the ability of the hotel consumers to pay for green product is still a challenge for tourism industry. This study sought to expand existing understanding of consumer’s environmental concern and knowledge in relation to...
