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Product and price competition with satiation effects
Caro, Felipe; Martínez-de-Albéniz, Victor - In: Management science : journal of the Institute for … 58 (2012) 7, pp. 1357-1373
Persistent link: https://www.econbiz.de/10009578307
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A choice-based dynamic programming approach for setting opaque prices
Anderson, Chris K.; Xie, Xiaoqing - In: Production and operations management : an international … 21 (2012) 3, pp. 590-605
Persistent link: https://www.econbiz.de/10009561404
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Consumer evaluations of hybrid products
Rajagopal, Priyali; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
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The fundamentals of marketing <dt.>
Russell, Edward - 2010
Persistent link: https://www.econbiz.de/10003906590
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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - 2010
Persistent link: https://www.econbiz.de/10003994095
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Gestaltung von Verschmelzungsprodukten : eine Analyse am Beispiel der Digitalen Konvergenz und Wearable Electronics
Waldschmidt, Vera - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009236577
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Marketing im liberalisierten Strommarkt : Kommunikation und Produktplanung im Privatkundenmarkt
Haller, Thomas - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002411130
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Special issue: Marketing in the e-channel
Kannan, P. K. (contributor) - 2000
Persistent link: https://www.econbiz.de/10001689478