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Does a big Duchenne smile really matter on e-commerce websites? : an eye-tracking study in China
Qiuzhen, Wang; Xu, Zhengmin; Cui, Xiling; Wang, Lei; … - In: Electronic commerce research 17 (2017) 4, pp. 609-626
Persistent link: https://www.econbiz.de/10011744339
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Smoker's recall of fear appeal imagery : examining the effect of fear intensity and fear type
Rayner, Ethan; Baxter, Stacey M.; Ilicic, Jasmina - In: Australasian marketing journal 23 (2015) 1, pp. 61-66
Persistent link: https://www.econbiz.de/10011284753
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Feeling loyal? : the impacts of affective customer experiences on business
De Villiers, Rouxelle; Chen, Po-Ju - In: International journal of business and economics 16 (2017) 3, pp. 249-250
Persistent link: https://www.econbiz.de/10011973030
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Experience value or satiety? : the effects of the amount and variety of tourists' activities on perceived experience
Antón, Carmen; Camarero Izquierdo, Carmen; … - In: Journal of travel research : a quarterly publication of … 57 (2018) 7, pp. 920-935
Persistent link: https://www.econbiz.de/10011927239
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Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence; Bressolles, Grégory - In: The journal of brand management : an international journal 30 (2023) 3, pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
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The effects of positive valence and intensity of word-of-mouth and advertising on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse; Lin, Jia-Yi; Liao, Yu-Ting - In: Journal of food products marketing : innovations in … 29 (2023) 8/9, pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
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Drinking through good times and bad : the role of consumer differences
Joo, Hailey Hayeon; Kim, Minki; Lee, Jungmin; … - In: Journal of marketing research 58 (2021) 4, pp. 721-741
Persistent link: https://www.econbiz.de/10012593939