Satinover Nichols, Bridget; Flint, Daniel J. - In: Qualitative Market Research: An International Journal 16 (2013) 3, pp. 253-275
that the women progressed through mindsets of competition, co‐opetition, cooperation, and charity. The course of this … experiences of our participants converged such that this process of competition‐cooperation contributed to positive experiential … – Understanding how women consumers engage in competition, and consequently cooperation, should be of considerable interest to …