Hauff, Jeanette Carlsson; Carlander, Anders; Gamble, Amelie - In: International Journal of Bank Marketing 34 (2016) 2, pp. 151-170
Purpose – The purpose of this paper is to investigate how trust in the sender of financial information and a narrative vs fact-related format of the information influence intentions to save in a mutual fund. Design/methodology/approach – In Experiment 1, 186 undergraduates participate and in...