Narrow search
Showing 61 - 70 of 603
Cover Image
Advancing the country image construct from a public relations perspective : from model to measurement
Buhmann, Alexander; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 1, pp. 62-80
Persistent link: https://www.econbiz.de/10010531081
Cover Image
Managing brands and customer engagement in online brand communities
Wirtz, Jochen; Ambtman, Anouk den; Bloemer, Johanna M.; … - In: Journal of service management 24 (2013) 3, pp. 223-244
Persistent link: https://www.econbiz.de/10009765063
Cover Image
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Cover Image
Dynamic pricing with strategic customers
Gönsch, Jochen; Klein, Robert; Neugebauer, Michael; … - In: Journal of business economics : JBE 83 (2013) 5, pp. 505-549
Persistent link: https://www.econbiz.de/10009749965
Cover Image
Advancing a participatory approach for youth risk behavior : foundations, distinctions, and research directions
Mason, Marlys J.; Tanner, John F.; Piacentini, Maria; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1235-1241
Persistent link: https://www.econbiz.de/10009756074
Cover Image
On the road to addiction : the facilitative and preventive roles of marketing cues
Martin, Ingrid M.; Kamins, Michael A.; Pirouz, Dante M.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1219-1226
Persistent link: https://www.econbiz.de/10009756079
Cover Image
Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being
Davis, Brennan; Pechmann, Cornelia - In: Journal of business research : JBR 66 (2013) 8, pp. 1168-1170
Persistent link: https://www.econbiz.de/10009756093
Cover Image
State of the Art der Forschung zum Interkulturellen Konsumentenverhalten : eine Analyse der Literatur von 2005 bis 2010
Hoffmann, Stefan; Fischer, Sophia; Schwarz, Uta; Mai, Robert - In: Journal für Betriebswirtschaft : management review … 63 (2013) 1, pp. 45-86
Persistent link: https://www.econbiz.de/10009731219
Cover Image
Changing consumer markets and marketing in China
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International journal of business and emerging markets … 4 (2012) 4, pp. 328-351
Persistent link: https://www.econbiz.de/10009670322
Cover Image
Loyalty programmes : current knowledge and research directions
Dorotic, Matilda; Bijmolt, Tammo H. A.; Verhoef, Peter C. - In: International journal of management reviews : IJMR 14 (2012) 3, pp. 217-237
Persistent link: https://www.econbiz.de/10009621196