Narrow search
Showing 71 - 80 of 603
Cover Image
Research identity : exploring the transformatory power of the research experience
Hamilton, Kathy; Dunnett, Susan; Downey, Hilary - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 275-282
Persistent link: https://www.econbiz.de/10009624560
Cover Image
Beyond the fad : a critical review of consumer fashion involvement
Naderi, Iman - In: International journal of consumer studies 37 (2013) 1, pp. 84-104
Persistent link: https://www.econbiz.de/10009713758
Cover Image
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.; Lantos, Geoffrey P. - In: The journal of consumer marketing 28 (2011) 6, pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Cover Image
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh; Melewar, T. C.; Lim, Lynn; … - In: The marketing review 11 (2011) 3, pp. 205-225
Persistent link: https://www.econbiz.de/10009408590
Cover Image
Pleasure principles : a review of research on hedonic consumption
Alba, Joseph W.; Williams, Elanor F. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 2-18
Persistent link: https://www.econbiz.de/10009719564
Cover Image
Consumer culture : literature review
Wiedmann, Klaus-Peter; Hennigs, Nadine; Behrens, Stefan; … - In: Consumption culture in Europe : insight into the …, (pp. 72-99). 2013
Persistent link: https://www.econbiz.de/10009720268
Cover Image
Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H. - In: Journal of marketing communications 19 (2013) 2, pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
Cover Image
Development of new empirical insights in consumer-retailer relationships within online and offline retail environments : introduction to the special issue
Ortinau, David J.; Babin, Barry J.; Chebat, Jean-Charles - In: Journal of business research : JBR 66 (2013) 7, pp. 795-800
Persistent link: https://www.econbiz.de/10009756919
Cover Image
The birth of consumer behavior : motivation research in the 1940s and 1950s
Fullerton, Ronald A. - In: Journal of historical research in marketing 5 (2013) 2, pp. 212-222
Persistent link: https://www.econbiz.de/10009758437
Cover Image
"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory
Bode, Matthias; Ostergaard, Per - In: Marketing theory 13 (2013) 2, pp. 175-192
Persistent link: https://www.econbiz.de/10009762730