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Consumer behaviour
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International journal of consumer studies
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ECONIS (ZBW)
603
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71
Research identity : exploring the transformatory power of the research experience
Hamilton, Kathy
;
Dunnett, Susan
;
Downey, Hilary
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
4
,
pp. 275-282
Persistent link: https://www.econbiz.de/10009624560
Saved in:
72
Beyond the fad : a critical review of consumer fashion involvement
Naderi, Iman
- In:
International journal of consumer studies
37
(
2013
)
1
,
pp. 84-104
Persistent link: https://www.econbiz.de/10009713758
Saved in:
73
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
74
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh
;
Melewar, T. C.
;
Lim, Lynn
; …
- In:
The marketing review
11
(
2011
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10009408590
Saved in:
75
Pleasure principles : a review of research on hedonic consumption
Alba, Joseph W.
;
Williams, Elanor F.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10009719564
Saved in:
76
Consumer culture : literature review
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Behrens, Stefan
; …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 72-99)
.
2013
Persistent link: https://www.econbiz.de/10009720268
Saved in:
77
Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
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78
Development of new empirical insights in consumer-retailer relationships within online and offline retail environments : introduction to the special issue
Ortinau, David J.
;
Babin, Barry J.
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 795-800
Persistent link: https://www.econbiz.de/10009756919
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79
The birth of consumer behavior : motivation research in the 1940s and 1950s
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 212-222
Persistent link: https://www.econbiz.de/10009758437
Saved in:
80
"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory
Bode, Matthias
;
Ostergaard, Per
- In:
Marketing theory
13
(
2013
)
2
,
pp. 175-192
Persistent link: https://www.econbiz.de/10009762730
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