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КОМПЕТЕНЦИИ И КОМПЕТЕНТНОСТЬ:...
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Consumer behaviour
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8
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5
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3
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3
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3
International journal of market research
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Marketing Intelligence & Planning
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1
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ECONIS (ZBW)
188
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1
Investigating the moderating role of sport service type and
personality
on audiences' emotional responses to hedonic vs.
cognitive
advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
2
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
3
Determinants of holistic passenger experience in public transportation : scale development and validation
Ittamalla, Rajesh
;
Kumar, Daruri Venkata Srinivas
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581906
Saved in:
4
The role of hedonic features on use and continuous use of mobile retail apps
Olaleye, Sunday Adewale
;
Ukpabi, Dandison C.
;
Sanusi, …
- In:
International journal of business excellence : IJBEX
27
(
2022
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10013252884
Saved in:
5
Broadcasting and narrowcasting : the impact of affective and
cognitive
message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
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6
"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul
- In:
The future opportunities and challenges of business in …
,
(pp. 77-80)
.
2020
Persistent link: https://www.econbiz.de/10012310734
Saved in:
7
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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8
The influence of brand romance on Iranian youths' loyalty towards fast-moving consumer goods
Khazaei, Amir
;
Hanifi, Farhad
;
Taghipourian, Mohammad Javad
- In:
Middle East journal of management : MEJM
7
(
2020
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012257955
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9
Cognitive
, affective and conative concepts as an antecedent to parental and child purchase influence strategies-observational evidences
Anitha, P.
;
Mohan, Bijuna C.
- In:
International journal of business innovation and …
22
(
2020
)
3
,
pp. 374-387
Persistent link: https://www.econbiz.de/10012250936
Saved in:
10
A user study on trust perception in persuasive technology
Wan Nooraishya Wan Ahmad
;
Nazlena Mohamad Ali
- In:
International journal of business information systems : …
29
(
2018
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011980107
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