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Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith; Turnbull, Sarah; Viglia, Giampaolo - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
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Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu; Jain, Kokil; Behl, Abhishek; Pereira, Vijay; … - In: Journal of business research : JBR 139 (2022), pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
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Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 144 (2022), pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
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Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay; Laker, Benjamin; Bamel, Umesh; Sharma, … - In: Journal of business research : JBR 174 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
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Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets
Le Thanh Tiep; Tiwari, Aviral Kumar; Behl, Abhishek; … - In: Management decision 60 (2022) 10, pp. 2642-2668
Persistent link: https://www.econbiz.de/10013389346
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Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of business research : JBR 151 (2022), pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
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You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit; Kumar, Aman; Behl, Abhishek; Pereira, Vijay - In: Industrial marketing management : the international … 116 (2024), pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
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A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang; Behl, Abhishek; Guzman, Francisco; … - In: International marketing review 40 (2023) 1, pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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Impact of barriers of value co-creation on consumers' innovation resistance behavior : investigating the moderation role of the DART model
Anshu, Kumari; Shankar, Amit; Behl, Abhishek; Pereira, Vijay - In: Technological forecasting & social change : an … 184 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10014229354