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Consumer behaviour
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Dwivedi, Yogesh Kumar
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16
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15
Flavián Blanco, Carlos
14
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Veloutsou, Cleopatra
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Heidenreich, Sven
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Hennig-Thurau, Thorsten
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Sheth, Jagdish N.
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Füller, Johann
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Ko, Eunju
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Law, Chun Hung Roberts
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Lim, Weng Marc
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Vrontis, Demetris
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Bauer, Hans H.
10
Foxall, Gordon R.
10
Herstatt, Cornelius
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Ranfagni, Silvia
10
Wallace, Elaine
10
Cova, Bernard
9
Goldsmith, Ronald E.
9
Herrmann, Andreas
9
Huber, Frank
9
Liébana-Cabanillas, Francisco
9
Luo, Xueming
9
Paul, Justin
9
Seo, Yuri
9
Sohail, M. Sadiq
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Stephen, Andrew T.
9
Usman, Osly
9
Van Den Bulte, Christophe
9
Williams, Michael D.
9
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American Marketing Association
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Springer Fachmedien Wiesbaden
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IGI Global
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National Bureau of Economic Research
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Edward Elgar Publishing
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4
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Information Resources Management Association
4
Universität Mannheim
4
Verlag Dr. Kovač
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
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Eric Cuvillier <Firma>
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European Marketing Academy
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Fördergesellschaft Marketing an der Universität Augsburg
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Gottfried Wilhelm Leibniz Universität Hannover
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Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
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Peter Lang GmbH
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Journal of business research : JBR
332
Journal of retailing and consumer services
230
International journal of internet marketing and advertising : IJIMA
108
Technological forecasting & social change : an international journal
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
The journal of product & brand management
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
International journal of consumer studies
62
Psychology & marketing
59
Journal of promotion management : innovations in planning and applied research
55
Journal of marketing communications
54
Journal of marketing management : MM
54
SpringerLink / Bücher
52
International journal of electronic marketing and retailing : IJEMR
51
Journal of internet commerce
50
Journal of marketing
50
Cogent business & management
49
Marketing intelligence & planning
49
International journal of technology marketing : IJTMkt
48
International journal of advertising : the review of marketing communications
47
Asia Pacific journal of marketing and logistics
45
International journal of hospitality management
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
International journal of business information systems : IJBIS
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
The journal of brand management : an international journal
43
European Journal of Marketing
42
Journal of travel and tourism marketing
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Journal of electronic commerce research : JECR
40
Electronic commerce research
38
Journal of international consumer marketing
37
Journal of management information systems : JMIS
36
Journal of strategic marketing
36
Information systems research : ISR
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of the Academy of Marketing Science
35
Young consumers : insight and ideas for responsible marketers
35
Journal of fashion marketing and management
34
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ECONIS (ZBW)
8,469
Other ZBW resources
216
RePEc
8
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1
When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong
;
Fam, Kim Shyan
;
Goh, Tiong-Thye
;
Dai, Xin
- In:
Journal of business research : JBR
82
(
2018
),
pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
Saved in:
2
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
Saved in:
3
Factors affecting users' continuance intention of mobile social network service
Yen, Wan-Chu
;
Lin, Hsin-Hui
;
Wang, Yi-Shun
;
Shih, Ying-Wei
- In:
The service industries journal
39
(
2019
)
13/14
,
pp. 983-1003
Persistent link: https://www.econbiz.de/10012205923
Saved in:
4
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
5
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
6
Impact of social networks on diffusion of products
Arai, Yudai
;
Kajiyama, Tomoko
;
Ouchi, Noritomo
- In:
Journal of technology management for growing economies
5
(
2014
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10010528467
Saved in:
7
The adoption of social networking technologies in cinema releases
Westland, James Christopher
- In:
Information technology and management
13
(
2012
)
3
,
pp. 167-181
Persistent link: https://www.econbiz.de/10009619198
Saved in:
8
Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Information systems and e-business management : ISeB
12
(
2014
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
Saved in:
9
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
10
New product adoption in social networks : why direction matters
Hinz, Oliver
;
Schulze, Christian
;
Takac, Carsten
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2836-2844
Persistent link: https://www.econbiz.de/10010235309
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