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~subject:"Consumer behaviour"
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Consumer behaviour
Advertising
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Werbung
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Advertising effects
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Direct marketing
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Direktmarketing
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Pharmaceuticals
6
Werbewirkung
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Arzneimittel
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Viral marketing
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prescription drug advertising
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risk disclosure
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2000-2015
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Park, Jin Seong
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Ahn, Ho-Young Anthony
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Ahn, Ho-young
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Haley, Eric John
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Hoy, Mariea Grubbs
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Kim, Kenneth A.
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Lee, Jinhee
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Health marketing quarterly
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Message framing and the effectiveness of DTC advertising : the moderating role of subjective product knowledge
Kim, Kenneth A.
;
Park, Jin Seong
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10003979270
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2
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
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3
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
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4
Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong
;
Lee, Jinhee
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
Saved in:
5
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
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