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Consumer behaviour
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International journal of innovation and technology management
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
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Involving lead users in innovation : a structured summary of research on the lead user method
Brem, Alexander
;
Bilgram, Volker
;
Gutstein, Adele
- In:
International journal of innovation and technology …
15
(
2018
)
3
,
pp. 1850022-1-27
Persistent link: https://www.econbiz.de/10011861241
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2
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
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3
Social media for identifying lead users? : insights into lead users' social media habits
Ernst, Markus
;
Brem, Alexander
- In:
International journal of innovation and technology …
14
(
2017
)
4
,
pp. 1750022-1-21
Persistent link: https://www.econbiz.de/10011746294
Saved in:
4
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
5
Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification
Zhao, Zhenzhen
;
Haikel-Elsabeh, Marie
;
Baudier, Patricia
; …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
6
,
pp. 2006-2016
Persistent link: https://www.econbiz.de/10014313905
Saved in:
6
Getting closer to the consumer - how Nivea co-creates new products
Bilgram, Volker
;
Bartl, Michael
;
Biel, Stefan
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
1
,
pp. 34-40
Persistent link: https://www.econbiz.de/10008841598
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7
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
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8
Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation : integrative …
,
(pp. 403-414)
.
2017
Persistent link: https://www.econbiz.de/10011663062
Saved in:
9
Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker
;
Füller, Johann
;
Piller, Frank T.
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 190-231)
.
2017
Persistent link: https://www.econbiz.de/10011915477
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