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Involving lead users in innovation : a structured summary of research on the lead user method
Brem, Alexander; Bilgram, Volker; Gutstein, Adele - In: International journal of innovation and technology … 15 (2018) 3, pp. 1850022-1-27
Persistent link: https://www.econbiz.de/10011861241
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Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
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Social media for identifying lead users? : insights into lead users' social media habits
Ernst, Markus; Brem, Alexander - In: International journal of innovation and technology … 14 (2017) 4, pp. 1750022-1-21
Persistent link: https://www.econbiz.de/10011746294
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When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie; Zhao, Zhenzhen; Ivens, Björn Sven; … - In: International journal of market research 61 (2019) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
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Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification
Zhao, Zhenzhen; Haikel-Elsabeh, Marie; Baudier, Patricia; … - In: IEEE transactions on engineering management : EM 70 (2023) 6, pp. 2006-2016
Persistent link: https://www.econbiz.de/10014313905
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Getting closer to the consumer - how Nivea co-creates new products
Bilgram, Volker; Bartl, Michael; Biel, Stefan - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 1, pp. 34-40
Persistent link: https://www.econbiz.de/10008841598
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The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker; Füller, Johann; Koch, Giordano; Rapp, … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
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Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk thermomix research community
Kröper, Madeleine; Bilgram, Volker; Wehlig, Ramona - In: Strategy and communication for innovation : integrative …, (pp. 403-414). 2017
Persistent link: https://www.econbiz.de/10011663062
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Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker; Füller, Johann; Piller, Frank T. - In: Understanding the crowd - how to construct the crowd …, (pp. 190-231). 2017
Persistent link: https://www.econbiz.de/10011915477