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The effect of promotion strategy in the Jordanian Islamic banks on a number of customers

Al-Sharif, Bader Mustafa; Qwader, Amjad; Al-Slehat, … - In: International journal of economics and finance 9 (2017) 2, pp. 81-88

Persistent link: https://www.econbiz.de/10011617910

Aspirations of an Islamic bank : an exploration from stakeholders' perspective

Ahmed, Ishfaq - In: International journal of Islamic and Middle Eastern … 9 (2016) 1, pp. 24-45

Persistent link: https://www.econbiz.de/10011619678

Marketing Islamic financial services : a review, critique, and agenda for future research

Alam, Ian; Seifzadeh, Pouya - In: Journal of risk and financial management : JRFM 13 (2020) 1/12, pp. 1-19

Islamic finance has experienced rapid growth globally, surpassing the USD 2 trillion mark in 2017. As a result, the literature related to Islamic finance and banking is rather rich. Despite the richness of the literature, our knowledge of the marketing issues related to Islamic finance is modest...

Persistent link: https://www.econbiz.de/10012173119

Islamic mobile banking smart services adoption and use in Jordan

Yaseen, Saad Ghaleb; El Qirem, Ihab Ali; Dajani, Dima - In: ISRA international journal of islamic finance 14 (2022) 3, pp. 349-362

Purpose The research identifies the predictors of Islamic mobile banking (IMB) smart services adoption and usage in Jordan. Design/methodology/approach Based on the Unified Theory of the Acceptance and Use of Technology (UTAUT) and the Unified Theory of the Acceptance and Use of Technology 2...

Persistent link: https://www.econbiz.de/10014311357

Integrating trust with extended UTAUT model : a study on Islamic banking customers' m-banking adoption in the Maldives

Iqbal, Ubais Parayil; Jose, Sobhith Mathew; Tahir, Muhammad - In: Journal of Islamic marketing 14 (2023) 7, pp. 1836-1858

Persistent link: https://www.econbiz.de/10014314943

Use of emerging social media platforms in reshaping the UAE Islamic banks' promotional strategies

Muhammad, Abid Mahmood; Basha, Mohamed Bilal; AlHafidh, Gail - In: Journal of Islamic marketing 15 (2024) 2, pp. 338-360

Persistent link: https://www.econbiz.de/10014470057

Islamic financial literacy and Islamic banks selection : an exploratory study using multiple correspondence analysis on banks' small business customers

Al-Awlaqi, Mohammed Ali; Aamer, Ammar Mohamed - In: International journal of emerging markets 18 (2023) 12, pp. 6285-6299

Persistent link: https://www.econbiz.de/10014463106

Islamic banking products : home country bias and majority out-group consumption

Omran, Mohamed; Ramdhony, Dineshwar; Gleason, Kimberly; … - In: Journal of international consumer marketing 34 (2022) 4, pp. 480-495

Persistent link: https://www.econbiz.de/10013361589

Why non-Muslims subscribe to Islamic banking?

Buerhan Saiti; Abubakar Aliyu Ardo; Yumusak, Ibrahim Güran - In: Qualitative research in financial markets 14 (2022) 2, pp. 247-269

Persistent link: https://www.econbiz.de/10013325412

A study on the mediating role of halal perception : determinants and consequence reflections

Ishak, Suraiya; Abd Hair Awang; Mohd. Yusof Hussain; … - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 288-302

Persistent link: https://www.econbiz.de/10011552210