Although textual emotional appeals in a donation context have been studied in past research, there has been little work looking at facial emotions expressed in posted images. Drawing on a panel data of 25,321 crowdfunding projects from Gofundme, we investigate how facial emotions expressed in...

With the rising popularity of the Internet, interactions between companies and their consumers have become more common and meaningful. Researchers often tend to apply the metaphor of community to these on-line networks of B2C relationships. However, this term implies durability and a long-term...