There are numerous evidence showing that consumers usually experience emotional dissonance (e.g. purchase regret) and anticipate it in consideration set formation process. Our paper investigates how anticipated regret affects consumers' consideration set formation and the relevant implications...

This paper investigates the impact of gasoline content regulation on consumers’ demand in China. Our empirical design takes advantage of a unique market structure and policyinduced changes in gasoline formulation. Using detailed gas station-level data, we compare the sales volume of stations...

This paper investigates the impact of gasoline content regulation on consumers’ demand in China. Our empirical design takes advantage of a unique market structure and policyinduced changes in gasoline formulation. Using detailed gas station-level data, we compare the sales volume of stations...