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Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention
Zhe, Lv; Zhao, Wenjia; Liu, Yu; Jie, Wu; Hou, Mutian - In: Journal of retailing and consumer services 76 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014460806
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The effect of temporal orientation on green purchase behavior : comparing U.S. and Chinese consumers
Segev, Sigal; Liu, Yu - In: Journal of international consumer marketing 34 (2022) 1, pp. 95-109
Persistent link: https://www.econbiz.de/10013167305
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Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny; Tao, Weiting; Liu, Yu; Lee, Yeunjae - In: Journal of global marketing 34 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
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An mediated effect analysis of purchasing intention under social media : from the Chinese motion industry
Liu, Yu; Zhang, Li; Cao, Shu-Yan - In: International journal of economics, finance and … 6 (2018) 3, pp. 124-132
Persistent link: https://www.econbiz.de/10011887271
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The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu; Tsai, Wanhsiu Sunny; Tao, Weiting - In: Journal of international consumer marketing 32 (2020) 2, pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
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Comparing two mechanisms for green consumption : cognitive-affect behavior vs theory of reasoned action
Liu, Yu; Segev, Sigal; Villar, Maria Elena - In: The journal of consumer marketing 34 (2017) 5, pp. 442-454
Persistent link: https://www.econbiz.de/10011783134
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Rooting marketing strategy in human universals
Wathieu, Luc; Liu, Yu; Zaltman, Gerald - In: The global market : developing a strategy to manage …, (pp. 83-91). 2004
Persistent link: https://www.econbiz.de/10002120070
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Detecting users' usage intentions for websites employing deep learning on eye-tracking data
Cao, Yaqin; Ding, Yi; Proctor, Robert W.; Duffy, Vincent G. - In: Information technology and management 22 (2021) 4, pp. 281-292
Persistent link: https://www.econbiz.de/10012653147
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Young Chinese consumers' snob and bandwagon luxury consumption preferences
Tsao, Wanhsiu Sunny; Yang, Qinghua; Liu, Yu - In: Journal of international consumer marketing 25 (2013) 5, pp. 290-304
Persistent link: https://www.econbiz.de/10010210596