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New platform and new excitement? : exploring young educated sport customers' perceptions of watching live sports on OTT services
Xu, Maowei; Li, Bo; Scott, Olan K. M.; Wang, Jerred Junqi - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 682-699
Persistent link: https://www.econbiz.de/10014377667
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Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
Persistent link: https://www.econbiz.de/10003301735
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Pricing decisions for innovative and established products
Blatter, David - 2011
Persistent link: https://www.econbiz.de/10009522545
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New wine from old grapes : innovation in the eco-friendly B2C space
Chaudhuri, Malika; Calantone, Roger J.; Randhawa, Praneet - In: Journal of international consumer marketing 27 (2015) 2, pp. 99-122
Persistent link: https://www.econbiz.de/10010513840
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The role of knowledge in choice, valuation, and outcomes for multi-attribute goods
Gustafson, Christopher R. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10011415788
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An examination of consumer willingness to pay for local products
Adalja, Aaron; Hanson, James C.; Towe, Charles; … - In: Agricultural and resource economics review : ARER 44 (2015) 3, pp. 253-274
Persistent link: https://www.econbiz.de/10011417822
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Willingness to pay in food retailing : an empirical study of consumer behaviour in the context of the proliferation of organic products
Olbrich, Rainer; Hundt, Michael; Grewe, Gundula - In: European retail research 28 (2014) 1, pp. 67-101
Persistent link: https://www.econbiz.de/10011285508
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Tradeoffs between sensory attributes and organic labels : the case of orange juice
Bi, Xiang; Gao, Zhifeng; House, Lisa A.; Hausmann, … - In: International journal of consumer studies 39 (2015) 2, pp. 162-171
Persistent link: https://www.econbiz.de/10011299550