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An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.; Freeman, Gordon L.; Loudon, David L.; … - In: Health marketing quarterly 35 (2018) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
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A longitudinal assessment of consumers' attitudes toward accounting advertising
Moser, H. R.; Freeman, Gordon L.; Loudon, David - In: Services marketing quarterly 36 (2015) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10011339262
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An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
Moser, H. R. - In: Services marketing quarterly 29 (2007/08) 3, pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
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A longitudinal assessment of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Journal of hospital marketing & public relations 18 (2007/08) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10003681193
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An empirical analysis of the public's attitudes toward advertising veterinarian services : a comparative cross-sectional study
Moser, H. R.; Johns Jr., Horace E. - In: Services marketing quarterly 33 (2012) 4, pp. 363-380
Persistent link: https://www.econbiz.de/10009671249
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Differences in business law professors and other business professors' criteria for textbook adoptions : a pilot study
Stevens, Robert E.; Clow, Kenneth E.; Mawer, William T.; … - In: Journal of business and economic perspectives 34 (2008) 2, pp. 122-134
Persistent link: https://www.econbiz.de/10003865830
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Accountants' attitudes toward advertising : a longitudinal study
Clow, Kenneth E.; Stevens, Robert E.; McConkey, C. William - In: The journal of services marketing 23 (2009) 2, pp. 125-132
Persistent link: https://www.econbiz.de/10009525766