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~subject:"Consumer behaviour"
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Consumer behaviour
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Bauer, Hans H.
54
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29
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29
Phau, Ian
29
Gierl, Heribert
27
Spiller, Achim
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Loureiro, Sandra Maria Correia
26
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23
Swoboda, Bernhard
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Han, Heesup
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20
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Usman, Osly
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Walsh, Gianfranco
19
Melewar, T. C.
18
Orth, Ulrich R.
18
Sauer, Nicola E.
18
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
16
Foscht, Thomas
15
Burmann, Christoph
14
Diller, Hermann
14
Grebitus, Carola
14
Herrmann, Roland
14
Menrad, Klaus
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Park, Jungkun
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Veloutsou, Cleopatra
14
Wildner, Raimund
14
Diehl, Sandra
13
Fetscherin, Marc
13
Frondel, Manuel
13
Hagtvedt, Henrik
13
Hollebeek, Linda D.
13
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Verlag Dr. Kovač
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Books on Demand GmbH <Norderstedt>
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Friedrich-Schiller-Universität Jena
6
Axel Springer AG
5
Center of Market Oriented Product and Production Management
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Christian-Albrechts-Universität zu Kiel
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Nomos Verlagsgesellschaft
4
Tectum Verlag
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Shaker Verlag
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The Nielsen Company (Germany)
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2
IGI Global
2
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Journal of business research : JBR
407
Journal of retailing and consumer services
279
The journal of product & brand management
246
The journal of brand management : an international journal
219
SpringerLink / Bücher
128
Psychology & marketing
127
Asia Pacific journal of marketing and logistics
94
European journal of marketing : EJM
84
Journal of international consumer marketing
83
Journal of marketing communications
82
International journal of hospitality management
72
The journal of consumer marketing
67
International journal of consumer studies
66
Gabler Edition Wissenschaft
65
Marketing intelligence & planning
65
Journal of marketing
59
International marketing review
58
Journal of strategic marketing
58
Journal of global marketing
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Marketing letters : a journal of research in marketing
56
Cogent business & management
52
Journal of fashion marketing and management
51
International journal of internet marketing and advertising : IJIMA
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
49
Journal of the Academy of Marketing Science
49
Europäische Hochschulschriften / 5
47
Journal of promotion management : innovations in planning and applied research
45
Journal of Islamic marketing
42
International journal of advertising : the review of marketing communications
41
Journal of travel and tourism marketing
41
International journal of retail & distribution management
40
Journal of promotion management : JPM
39
Journal of marketing management : MM
38
Journal of marketing research : JMR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Marketing : ZFP ; journal of research and management
37
European journal of marketing
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
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ECONIS (ZBW)
10,983
Other ZBW resources
109
RePEc
7
BASE
2
EconStor
1
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1
Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.
;
Sahadev, Sunil
;
Purani, Keyoor
- In:
Journal of service research
27
(
2024
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
Saved in:
2
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
Saved in:
3
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
Saved in:
4
Method for evaluating vehicular design concepts transference
Xu, Na
;
Guo, Gang
- In:
International journal of product development : IJPD
24
(
2020
)
4
,
pp. 257-282
Persistent link: https://www.econbiz.de/10012516123
Saved in:
5
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
6
Establishing a factor model for aesthetic preference for visual complexity of brand logo
Wang, Zongyuan
;
Duff, Brittany R. L.
;
Clayton, Russell B.
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10012242906
Saved in:
7
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
8
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
9
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
10
Designing for identity : how and when brand visual aesthetics enable consumer diasporic identity
Buschgens, Mark
;
Figueiredo, Bernardo
;
Blijlevens, Janneke
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 986-1014
Persistent link: https://www.econbiz.de/10015047351
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