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~subject:"Consumer behaviour"
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Measuring integrated marketing...
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Consumer behaviour
Konsumentenverhalten
39
Marketing management
35
Marketingmanagement
34
Marketing
29
Brand management
28
Markenführung
27
Brand image
22
Markenimage
21
Advertising
19
Public relations
19
Relationship marketing
19
Beziehungsmarketing
16
Communication
16
Internet marketing
14
Kommunikation
14
Online-Marketing
14
Marketing communications
12
Social Web
12
Social web
12
Öffentlichkeitsarbeit
12
Corporate reputation
11
Firmenimage
11
Werbung
11
Corporate culture
10
Customer satisfaction
10
International marketing
10
Kundenzufriedenheit
10
Brand equity
9
Communications
9
Online retailing
9
Online-Handel
9
United Kingdom
9
Advertising effects
8
Internationales Marketing
8
Malaysia
8
New Zealand
8
Unternehmenskultur
8
Website
8
Werbewirkung
8
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Online availability
All
Undetermined
25
Free
4
Type of publication
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Article
38
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
34
Aufsatz in Zeitschrift
34
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
conceptual-paper
1
research-article
1
review-article
1
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Language
All
English
42
Author
All
Kitchen, Philip J.
18
Barrio-García, Salvador del
15
Porcu, Lucia
14
Crespo-Almendros, Esmeralda
7
Alcántara-Pilar, Juan Miguel
6
McColl, Rod
3
Norbani Che Ha
3
Truong, Yann
3
Alcantara-Pilar, Juan Miguel
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Liébana-Cabanillas, Francisco
2
Prados-Peña, M. Belén
2
Prados-Peña, Ma. Belén
2
Rodríguez-Priego, Nuria
2
Sharifah Faridah Syed Alwi
2
Yasin, Mahmoud
2
Abusharbeh, Mohammed T.
1
Alcántara-Pila, Juan Miguel
1
Alhudaithy, Abdullatif I.
1
Al´cantara-Pilar, Juan Miguel
1
Crespo Almendros, Esmeralda
1
Crespo-Almendros, E.
1
Crespo-Almens, Esmeralda
1
Dinnie, Keith
1
Doña Toledo, Luis
1
Fernández-Morales, Antonio
1
Fon Sim Ong
1
Ganesh B. E.
1
García-Carrión, Beatriz
1
Garg, Akanksha
1
Grimes, Anthony
1
Gupta, Suraksha
1
Hackley, Christopher
1
Izzal Asnira Zolkepli
1
Jain, Varsha
1
Jang, Seongsoo
1
Jin, Zhongqi
1
Kamarulzaman, Yusniza
1
Kayed, Rasem N.
1
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Institution
All
IGI Global
1
Published in...
All
Journal of business research : JBR
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Economic research
2
European journal of marketing : EJM
2
Journal of retailing and consumer services
2
Marketing Intelligence & Planning
2
Academia : revista Latinoamericana de administración
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Cross cultural management : an international journal
1
EuroMed journal of business
1
European research on management and business economics
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management concepts and philosophy : IJMCP
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International review on public and non-profit marketing
1
Journal of Consumer Marketing
1
Journal of business economics and management
1
Journal of destination marketing & management : JDMM
1
Journal of financial services marketing : JFSM
1
Journal of hospitality and tourism insights
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Premier reference source
1
Service business
1
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism management perspectives : TMP
1
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Source
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ECONIS (ZBW)
39
Other ZBW resources
3
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1
The moderating role of language on perceived risk and information-processing online
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 320-345)
.
2015
Persistent link: https://www.econbiz.de/10011396958
Saved in:
2
Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305438
Saved in:
3
Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305472
Saved in:
4
Motivational duality in online consumer behaviour : website usability and flow state as moderating factors
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 79-104
Persistent link: https://www.econbiz.de/10011316492
Saved in:
5
Toward an understanding of online information processing in e-tourism : does national culture matter?
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1128-1142
Persistent link: https://www.econbiz.de/10011758832
Saved in:
6
The effect of online message congruence, destination-positioning, and emojis on users' cognitive effort and affective evaluation
García-Carrión, Beatriz
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of destination marketing & management : JDMM
31
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015076553
Saved in:
7
Rethinking models of technology adoption for Internet banking : the role of website features
Alhudaithy, Abdullatif I.
;
Kitchen, Philip J.
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10003903424
Saved in:
8
Cypriot parental perceptions of children's internet usage: an investigation of motivations and barriers
Liu, Wen-ling
;
Kitchen, Philip J.
;
Moskovos, Argyris
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 304-323
Persistent link: https://www.econbiz.de/10003928558
Saved in:
9
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
10
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
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