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Distribution channel effectiveness in rural Odisha for selected FMCG products
Mishra, Himanshu Bhusan; Mishra, Pallabi - In: Global journal of business management : GJBM 14 (2020) 1/2, pp. 31-38
Persistent link: https://www.econbiz.de/10012502303
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How to serve online consumers in rural markets : evidence-based recommendations
Sousa, Rui; Horta, Carolina; Ribeiro, Ricardo; … - In: Business horizons 63 (2020) 3, pp. 351-362
Persistent link: https://www.econbiz.de/10012238289
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Factors Influencing the Purchase Decision of Rural Consumers : A Study in the Rural Markets of Gujarat (India)
Meghrajani, Dr. Indra - 2018
The paper is an attempt to understand the purchase behavior of rural consumers with reference to selected FMCG product. This is done by studying factors influencing their purchase decision, counterfeit products and their use, and the role of retailers in influencing the purchase decision of...
Persistent link: https://www.econbiz.de/10014113381
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Factors Influencing the Purchase Decision of Rural Consumers : A Study in the Rural Markets of Gujarat (India)
Meghrajani, Dr. Indra - 2021
The paper is an attempt to understand the purchase behavior of rural consumers with reference to selected FMCG products. This is done by studying factors influencing their purchase decision, counterfeit products and their use, and the role of retailers in influencing the purchase decision of...
Persistent link: https://www.econbiz.de/10013244212
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Retailing in rural northern Finland : particularly by mobile shops
Helle, Reijo - 1964
Persistent link: https://www.econbiz.de/10001526335
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Buying Behavior of Agri Input Customers of Organized Rural Retail Outlets
Dharni, Khushdeep - 2012
Retail revolution is sweeping every sector of India, and rural sector is no exception. Buying behavior of agri input …
Persistent link: https://www.econbiz.de/10013103754
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Impact of hypermarkets on consumption and distribution in rural areas : case study of Ubon Ratchathani in northeastern Thailand
Ihara, Motoi - In: The international review of retail, distribution and … 23 (2013) 2, pp. 174-188
Persistent link: https://www.econbiz.de/10009743691
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Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra; Padmaja, R. - In: Journal of economics and business research 21 (2015) 1, pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
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Influence of consumer demographics on attitude towards branded products : an exploratory study on consumer durables in rural markets
Nandamuri, Purna Prabhakar; Gowthami, Ch. - In: The IUP journal of marketing management : IJMM 11 (2012) 3, pp. 48-63
Persistent link: https://www.econbiz.de/10009660068
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Brand Awareness and Influencers in Purchase Decision of Rural Consumers : A study of FMCG in the Rural Markets of Gujarat (India)
Meghrajani, Dr. Indra - 2021
The Census of India 2011 shows the total population of 1.21 Billion (121 Crores), 0.833 Billion (83.3 Crores) are in …
Persistent link: https://www.econbiz.de/10013244218