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Consumer behaviour
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Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra
;
Trott, Sangeeta
- In:
Decision
46
(
2019
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
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Emotions and consumer behaviour : a review and research agenda
Sharma, Kirti
;
Trott, Sangeeta
;
Sahadev, Sunil
;
Singh, …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2396-2416
Persistent link: https://www.econbiz.de/10014427314
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