Emotions and consumer behaviour : a review and research agenda
Kirti Sharma, Sangeeta Trott, Sunil Sahadev, Ramendra Singh
| Year of publication: |
2023
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|---|---|
| Authors: | Sharma, Kirti ; Trott, Sangeeta ; Sahadev, Sunil ; Singh, Ramendra |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 6, p. 2396-2416
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| Subject: | consumer engagement | consumer value co-creation | consumption experience | negative emotion | positive emotion | TCCM | Konsumentenverhalten | Consumer behaviour | Emotion | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12937 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014427314