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How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
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State of the Art der Forschung zum Interkulturellen Konsumentenverhalten : eine Analyse der Literatur von 2005 bis 2010
Hoffmann, Stefan; Fischer, Sophia; Schwarz, Uta; Mai, Robert - In: Journal für Betriebswirtschaft : management review … 63 (2013) 1, pp. 45-86
Persistent link: https://www.econbiz.de/10009731219
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
Herk, Hester van (ed.); Torelli, Carlos J. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011700541
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Advancing the country image construct
Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
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Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 63 (2010) 4, pp. 446-449
Persistent link: https://www.econbiz.de/10003962334
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Advancing the country image construct from a public relations perspective : from model to measurement
Buhmann, Alexander; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 1, pp. 62-80
Persistent link: https://www.econbiz.de/10010531081
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Researching country image construct in the context of emerging economies
Ozretić Došen, Đurđana; Skare, Vatroslav; Krupka, Zoran - In: Research handbook of marketing in emerging economies, (pp. 163-196). 2017
Persistent link: https://www.econbiz.de/10011656258
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
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Country branding research : a decade’s systematic review
Salifu, Ahmed Tijani; Majeed, Mohammed; Ofori, Kwame Simpe - In: Cogent business & management 11 (2024) 1, pp. 1-24
The concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation's image and products to promote various aspects of its identity. This study conducted a systematic review of country branding studies based on articles published...
Persistent link: https://www.econbiz.de/10014535301
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A meta-regression analysis on the willingness-to-pay for country-of-origin labelling
Yeh, Ching-Hua; Hirsch, Stefan - In: Journal of agricultural economics : JAE 74 (2023) 3, pp. 719-743
Persistent link: https://www.econbiz.de/10014342568