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Resolving the jeopardies of consumer demand : revisiting demarketing concepts
Chaudhry, Peggy E.; Cesareo, Ludovica; Pastore, Alberto - In: Business horizons 62 (2019) 5, pp. 663-677
Persistent link: https://www.econbiz.de/10012118527
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Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E. - In: Business horizons 65 (2022) 6, pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
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Country matters : executives weigh in on the causes and counter measures of counterfeit trade
Stumpf, Stephen A.; Chaudhry, Peggy E. - In: Business horizons 53 (2010) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10003981059
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Fake: can business stanch the flow of counterfeit products?
Stumpf, Stephen A.; Chaudhry, Peggy E.; Perretta, Leeann - In: Journal of business strategy 32 (2011) 2, pp. 4-12
Persistent link: https://www.econbiz.de/10008988942
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Consumer complicity across emerging markets
Chaudhry, Peggy E.; Hill, Ronald Paul; Stumpf, Stephen A.; … - In: Measurement and research methods in international marketing, (pp. 223-239). 2011
Persistent link: https://www.econbiz.de/10009377901
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Piracy in cyber space : consumer complicity, pirates and enterprise enforcement
Chaudhry, Peggy E.; Chaudhry, Sohail S.; Lamkin, Melissa K. - In: Enterprise information systems 5 (2011) 2, pp. 255-271
Persistent link: https://www.econbiz.de/10009154772
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Consumer complicity with counterfeit products
Chaudhry, Peggy E.; Stumpf, Stephen A. - In: The journal of consumer marketing 28 (2011) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10009162017
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United we stand, divided we fall : how firms can engage consumers in their fight against counterfeits
Cesareo, Ludovica; Stöttinger, Barbara - In: Business horizons 58 (2015) 5, pp. 527-537
Persistent link: https://www.econbiz.de/10011349253
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Consumers' attitude and behavior towards online music piracy and subscription-based services
Cesareo, Ludovica; Pastore, Alberto - In: The journal of consumer marketing 31 (2014) 6/7, pp. 515-525
Persistent link: https://www.econbiz.de/10010459738
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Counterfeiting luxury goods
Cesareo, Ludovica; Pastore, Alberto; Williams, Patti - In: Handbook of research on counterfeiting and illicit trade, (pp. 193-222). 2017
Persistent link: https://www.econbiz.de/10011750906