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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
6
France
5
Frankreich
5
Luxury goods
4
Luxusgüter
4
Advertising
3
Beziehungsmarketing
3
Customer satisfaction
3
Dienstleistungsqualität
3
International economic relations
3
Internationale Wirtschaftsbeziehungen
3
Iran
3
Kundenzufriedenheit
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Service quality
3
Theorie
3
Theory
3
Werbung
3
Advertising effects
2
Brand image
2
Brand management
2
Customer service
2
Garantie
2
Kundenservice
2
Lateinamerika
2
Latin America
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
National culture
2
Nationalkultur
2
Personalauswahl
2
Personnel selection
2
Service guarantees
2
Warranty
2
Werbewirkung
2
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English
6
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McColl, Rod
5
Kitchen, Philip J.
3
Truong, Yann
2
Branchik, Blaine
1
Charters, Kathleen
1
Elahee, Mohammad Niamat
1
Ghosh Chowdhury, Tilottama
1
Kerr, Gayle
1
MacGilchrist, Renaud
1
Mattsson, Jan
1
Micu, Camelia
1
Pals, Heather
1
Rafiq, Shuddhasattwa
1
Schultz, Don E.
1
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
The journal of business strategy
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama
;
Elahee, Mohammad Niamat
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
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2
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
3
Estimating cannibalizing effects of sales promotions : the impact of price cuts and store type
McColl, Rod
;
MacGilchrist, Renaud
;
Rafiq, Shuddhasattwa
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171909
Saved in:
4
Practitioners' perceptions of advertising strategies for digital media
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 709-725
Persistent link: https://www.econbiz.de/10008758529
Saved in:
5
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
6
Memoryscape : how managers can create lasting customer experiences
McColl, Rod
;
Mattsson, Jan
;
Charters, Kathleen
- In:
The journal of business strategy
43
(
2022
)
6
,
pp. 397-405
Persistent link: https://www.econbiz.de/10013455684
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