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Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz; Jaakkola, Elina - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
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"Man, I shop like a woman!" : the effects of gender and emotions on consumer shopping behaviour outcomes
Herter, Márcia Maurer; Santos, Cristiane Pizzutti dos; … - In: International journal of retail & distribution management 42 (2014) 9, pp. 780-804
Persistent link: https://www.econbiz.de/10010417745
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Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora; Panina, Ekaterina; Becker, Larissa; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
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Whom do customers blame for a service failure? : effects of thought speed on causal locus attribution
Pacheco, Natália Araújo; Geuens, Maggie; Santos, … - In: Journal of retailing and consumer services 40 (2018), pp. 60-65
Persistent link: https://www.econbiz.de/10011801745
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Information search behavior at the post-purchase stage of the customer journey
Santos, Cristiane Pizzutti dos; Gonçalves, Renata; … - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 981-1010
Persistent link: https://www.econbiz.de/10013389495
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Consumer discrimination in service recovery situations
Rohden, Simoni F.; Santos, Cristiane Pizzutti dos - In: Marketing intelligence & planning 41 (2023) 3, pp. 293-309
Persistent link: https://www.econbiz.de/10014312978