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Choosing the right target : relative preferences for resource similarity and complementarity in acquisition choice

Yu, Yu; Umashankar, Nita; Rao, Vithala R. - In: Strategic management journal 37 (2016) 8, pp. 1808-1825

Persistent link: https://www.econbiz.de/10011563944

Choosing the Right Target : Relative Preferences for Resource Similarity and Complementarity in Acquisition Choice

Yu, Yu - 2016

Research summary: Corporate acquisition is a popular strategic option for firms seeking new resources. However, little research exists on the question of why one firm is chosen over another. We develop a model relating characteristics of similarity and complementarity between acquirers' and...

Persistent link: https://www.econbiz.de/10013000885

The effects of constrained mobile coupons in the mobile channel

Zhang, Hongchao; Yu, Yu; Qin, Yinggao - In: Journal of retailing and consumer services 75 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014373389

Inspiration and consumer patience in intertemporal choice : a moderated mediation model of meaning in life and regulatory focus

Guo, Leilei; Liang, Jianping; Yu, Yu - In: Journal of business research : JBR 180 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014556452

Going green : how different advertising appeals impact green consumption behavior

Yang, Defeng; Lu, Yue; Zhu, Wenting; Su, Chenting - In: Journal of business research : JBR 68 (2015) 12, pp. 2663-2675

Persistent link: https://www.econbiz.de/10011399668

Gift type, guanxi, and gift acceptability in Chinese business circles : the mediating effects of perceived manipulation and face threat

Zhu, Wenting; Shou, Zhigang; Su, Xiaolei; Xia, Qinying - In: Industrial marketing management : the international … 98 (2021), pp. 17-27

Persistent link: https://www.econbiz.de/10013206343