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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
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How the interplay of consumer-brand identification and crises influences the effectiveness of corporate response strategies
Ma, Liang - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 84-104
Persistent link: https://www.econbiz.de/10014228974
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Heroes rise in tough times : the role of ethical idealism, empathy, and firm responses to the COVID-19 pandemic
Kang, Yeonjung; Legendre, Tiffany S.; Lee, Seonjeong; … - In: The Cornell hospitality quarterly 65 (2024) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10014634699
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Toward effective CSR communication in controversial industry sectors
Song, Baobao; Wen, Jing; Ferguson, Mary Ann - In: Journal of marketing communications 26 (2020) 3, pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
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Understanding purchase intention during product-harm crises : moderating effects of perceived corporate ability and corporate social responsibility
Lin, Chieh-peng; Chen, Shwu-chuan; Chiu, Chou-kang; … - In: Journal of business ethics : JOBE 102 (2011) 3, pp. 455-471
Persistent link: https://www.econbiz.de/10009300628
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The effects of two kinds of corporate publicity on customer-brand relationship
Xie, Yi; Peng, Siqing - In: Frontiers of business research in China : selected … 4 (2010) 1, pp. 73-100
Persistent link: https://www.econbiz.de/10003953867
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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Customer values and CSR image in the banking industry
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
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Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni; Rundle-Thiele, Sharyn; Lasmono, Hari - In: Marketing intelligence & planning 33 (2015) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
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Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna; Scandelius, Christina - In: Corporate communications : an international journal 18 (2013) 3, pp. 362-382
Persistent link: https://www.econbiz.de/10010358531