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Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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Competitive targeted online advertising
Li, Sanxi; Sun, Hailin; Yu, Jun - In: International journal of industrial organization 87 (2023), pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
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Nonparametric estimation of sponsored search auctions and impact of Ad quality on search revenue
Kim, Dongwoo; Pal, Pallavi - 2024
This paper presents an empirical model of sponsored search auctions where advertisers are ranked by bid and ad quality … nonparametric estimators. Using Yahoo! search auction data, we estimate value distributions and study the bidding behavior across …
Persistent link: https://www.econbiz.de/10015053799
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Competitive target advertising and consumer data sharing
Zhao, Xia; Xue, Ling - In: Journal of management information systems : JMIS 29 (2012/13) 3, pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
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Beyond the last touch : attribution in online advertising
Berman, Ron - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 771-792
Persistent link: https://www.econbiz.de/10011951271
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Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha; Kim, Alex Jiyoung; Yoon, Jiho - In: Journal of business research : JBR 140 (2022), pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
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The role of signals in online auction purchase decisions
Cypryjański, Jacek; Grzesiuk, Aleksandra - In: Folia oeconomica Stetinensia : FOS 15 (2015) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10011625472
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Research on the purchase behavior of customer-to-customer online auction
Chen, Ruey-shin; Chiu, Chung-ching; Chiang, Jaw-ching; … - 2007
Persistent link: https://www.econbiz.de/10003892049
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How do online bidders differ from non-bidders?
Hou, Jianwei; Elliott, Kevin M. - In: Journal of retailing and consumer services 21 (2014) 1, pp. 18-25
Persistent link: https://www.econbiz.de/10010233550
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Perceived deception in online auctions : antecedents and consequences
Fang, Yu-Hui; Li, Chia-Ying - In: Human systems management : HSM 33 (2014) 4, pp. 181-197
Persistent link: https://www.econbiz.de/10010472700