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Dysfunctional audit behaviors behind corporate fiascos are a burning issue in today's ever changing globalized business world. After the Enron scandal that saw the demise of Arthur Andersen LLP., a growing research interest in the field of audit quality is being witnessed. With this negative...
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Problem definition: This paper empirically investigates how customer email engagement affects the profitability of …, it is unclear whether email engagement improves their profitability. The existing literature focuses on email engagement …-edged sword—it increases both customer retention and service consumption, and it may decrease profitability when the increased …
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